Joe Gemignani learned his craft because he wanted to be an artist, but hit a roadblock when he discovered he couldn't draw. Though his advertising photography has appeared in magazines and billboards nationwide for more than 30 years, it is his Polaroid® art that fuels his soul. "Years ago I read about Polaroid® manipulation in a magazine" Gemignani remembered. "I had an SX-70 camera so I began to experiment. All the work is done directly on the film by stroking the soft emulsion, much the same way an artist paints a canvas. And since the final image looks more like a painting than a photograph, I can be the artist I always wanted to be." |
