Featured Project:
Bluegreen

This project was a wonderful challenge! Bluegreen considered showing another photograph of one of their resorts in their lobby. Seeing that we'd already framed numerous photographs of their resorts in the adjoining areas, we suggested something a little different. We suggested that we do a painting that would say a little more about Bluegreen. We incorporated Bluegreen's corporate identity into the art itself. The art incorporates many of the elements that make up Bluegreen. From the fun and relaxation people experience at their resorts, to property development and the corporate values that make Bluegreen a great place to work and represent. The resulting commissioned artwork by Judeen helped us to realize our goal.

As you can see, the piece was done as four separate works that combine to make one display. Bluegreen's name stretches across the top of the piece and wraps the edges so that the letter 'g' appears completely when viewed from the proper angle. The company's logo (a blue wave followed by a green line) runs the length of the bottom of the piece.

Numerous themes from many of Bluegreen's resorts as well as the company values can be seen in each of the panels. Golfing, boating, fishing and skiing are just a few of the activities that can be enjoyed at many of Bluegreen's locations and are represented in this piece. Another interesting note is that a topographical map/site plan from the development of one of the resort locations has been worked into the piece as well. You can also see a comfortable hammock in the martini glass in the top left panel.

Take a look at the four following detail images to better see each component.